WISH
ME
LUCK
WMLK — About
Wish me Luck
A studio combining graphic design with a vintage retail brand — The SOUKO. We think carefully about how things are shown, communicated, and delivered, giving form to the appeal of brands and products.
Design and retail. Two practices, one commitment: to give things meaning, and bring them to the people who need them.
Design / WMLK
What needs to be said,
delivered clearly.
We work across advertising, promotional materials, packaging, and product-adjacent creative. Since 1999, working in-house at agencies and studios — producing work designed not just to look right, but to function: to be used, to sit on shelves, to survive print and production.
Retail / THE SOUKO
Dormant things,
returned to everyday life.
European vintage tableware, accessories, and pieces made with antique components — chosen to be lived with, not just displayed. Old cups become candle vessels. Vintage parts become jewellery. Things once set aside, given a new place in someone's day.
WMLK — 01 / Novelty & Character
GOODS
THAT
SELL
Product planning, spec sheets, packaging, and promotional materials for novelty, apparel accessories, and licensed character goods. In-house experience since 1999, from concept to production-ready.
WMLK — 02 / Advertising & Graphics
SHARP
CLEAR
DIRECT
Graphic design for advertising — posters, print campaigns, flyers, and sports promotions. Grounded in over 25 years of in-house practice since 1999.
WMLK — 03 / Promotional Materials
AT
THE
POINT
OF SALE
Flyers, catalogues, POP displays, DM, and in-store collateral. Designed to move product and carry the brand into the hands of the customer.
WMLK — 04 / Web / Banner / LP
SCREEN
READY
Banners, landing pages, and full website design and build. Editorial discipline applied to the digital surface — structured, fast, purposeful.
The SOUKO — 05 / Store & Total Produce
A vintage
shop with
a point of view
European tableware, French accessories, upcycled antique pieces. Curated for everyday life, not the display cabinet.
Visit the store ↗06 / Company
Wish me
Luck LLC.
07 / Contact
Let's talk.
For design enquiries, vintage sourcing, or anything in between — reach out directly.
To see specific work and past projects —
request our portfolio here ↗